Switch off before you walk off

Fire and Emergency New Zealand

Switch off before you walk off

One in four house fires start in the kitchen, and unattended cooking is the leading cause of New Zealand house fires. To spread this message near and far we have created a 30 second video including different characters to target different demographics.

The video, named distraction stakes race to the flames, is narrated by well-known sports commentator Grant Nisbett, and follows a race of four people who are cooking but get distracted. Their distractions – children, television, phone calls and tiredness – are the leading causes of unattended cooking.

While the video has a comical flair, it has a serious ending, with the final frame of the video reminding viewers to ‘switch off before you walk off’.

It will appear on social media, TVNZ On Demand, YouTube pre-roll ads and on digital billboards between 5pm and 10pm to influence people during the dinner period from 15 April to the end of June.

 

You are welcome to use the campaign poster and social media image below, alongside the following key message:

One in four house fires start in the kitchen, and unattended cooking is the leading cause of New Zealand house fires.

It can happen to anyone. Switch off before you walk off.