Advisor Social Media

Utilise your skills to manage our social media at Fire and Emergency, a unique and passionate organisation that protects and preserves lives, property and the environment.

About us

Fire and Emergency New Zealand was set up under new legislation in July 2017, combining 40 urban and rural fire services and 14,000 people. We became one national emergency management organisation to keep New Zealanders, their property and our unique environment safe.

Our firefighters educate communities to build their resilience by helping them prepare for, respond to and recover well from emergencies.

We respond to a wide variety of emergencies including motor vehicle accidents, medical emergencies, dealing with hazardous substances, severe weather events and natural disasters. We work to reduce risk to make our communities safer, through fire safety campaigns, research, and by providing advice on the Building Code.

Our people

Nothing is more important to us than our people – he waka eke noa.

We are building a workplace that is safe, respectful and inclusive for all our people. It is fundamental to our purpose and consistent with our values. We actively embrace and value diversity and welcome people from all backgrounds. This helps all people at Fire and Emergency to grow, develop and be their best by providing them with a positive experience throughout their time with us.

About the role

We are seeking an experienced Social Media Advisor to join Fire and Emergency New Zealand’s National Communications and Engagement Directorate.  The role sits within the National Media Team responsible to the Manager, Media.

This is a great opportunity to work in a busy, supportive team on a range of proactive and reactive projects.

Social Media is a significant channel for Fire and Emergency’s public safety communications.  We use it to inform people about emergencies and to reduce risk and increase community resilience.

We manage a number of national social media channels and support our leaders, national operational groups, volunteer fire brigades and fire stations to manage their own social media accounts appropriately and safely.

The role is responsible for the effective day-to-day proactive and reactive activity across our social media channels – including supporting community management, social listening, issues identification and providing expert social media advice across the organisation.

The Social Media Advisor leads engagement with Fire and Emergency’s Social Media Administrators’ network to support cohesive and connected social media activity across all brigade accounts, including managing issues and risks across this network.

This role also supports the management of paid social media activity, ensuring seamless integration between paid campaign, paid corporate and earned social media. The Advisor works collaboratively, supporting other members of the Communications and Engagement Directorate, and wider organisation, to understand, target and manage social media activity to support the organisation’s strategic priorities.

This includes reporting and analysing social media insights to increasingly bring an evidence-led approach to all social media activity, including considering the role of social media in achieving behaviour change outcomes. This role also supports and coaches the Social Media and Media Coordinator to ensure coordinated and consistent management of all channels.

To succeed in this role, you’ll need to be able to create share worthy social content, identify opportunities and build strong relationships and connections. You’ll need to be resilient, as well as accurate, organised and able to work to a deadline and manage multiple priorities.

As a first responder, our people are sometimes called upon to travel to provide expertise

This is a permanent role and benefits include matched KiwiSaver employer contributions of up to 6%, life and income protection insurance, a comprehensive wellness policy and the opportunity to join the Firefighters Welfare Society.

About you

We are looking for an advisor who has the following essential attributes:

  • Relevant tertiary qualification in communications or related field.
  • Two plus years’ experience managing social media and online channels for an organisation.
  • Experience creating shareworthy content for a range of channels, including proficiency in photography and video creation.
  • Experience writing and developing content outputs for a digital environment.
  • Knowledge and experience using social data and analytics to drive activity.
  • Understanding of and experience using paid social media/digital marketing.
  • Understanding of and experience using paid social media/digital management tools, content management systems and Adobe Creative Suite.
  • Highly developed written and verbal communication skills
  • Confidence and resilience when dealing with a range of people and ability to use influence to achieve outcomes.
  • Ability to collaborate and connect across the Directorate and wider organisation to develop solutions.
  • Ability to demonstrate innovative qualities and the role of technology in the design and marketing areas.
  • High personal and professional standards, and a high concern for accuracy
  • An effective team player, ready and able to share lessons learnt and experience with others
  • Able to build close and trusting working relationships
  • Readiness to travel when and as required
  • Readiness to assist the team by contributing to an ‘out of business hours’ roster when and as required
  • Demonstrates an understanding of the Treaty of Waitangi’s and readiness to learn and use Te Reo


  • Experience in a Public Information Management team in an emergency event.
  • Experience in emergency services
  • Experience in tikanga Maori

This is a permanent role and benefits include matched KiwiSaver employer contributions of up to 6%, life and income protection insurance, a comprehensive wellness policy and the opportunity to join the Firefighters Welfare Society.

Salary range for this positions is $72,853-$80,947

For more information about this role please email

How to apply

If this sounds like you, make sure you carefully consider the position description, so your CV sets out your relevant experience and apply below.

You will receive a notification advising we have received your application. 

Applications will close midday, 28th January 2022