Summer Wildfire Prevention Campaign 2020-2021

Fire and Emergency New Zealand

Summer Wildfire Prevention Campaign 2020-2021

Fire and Emergency’s Summer Wildfire Prevention Campaign will launch during the first week of November and will be running through to end of March 2021.

Last summer, wildfires destroyed over 10,000 hectares of native bird habitat.

Three of our most loved native birds have been chosen as the stars of our campaign. They’ll help us to remind people that the wrong decision can not only endanger life and property, but also our environment and the creatures that call it home. It can take native bush hundreds of years to completely recover from a fire. Working closely with Department of Conservation, we selected the kiwi, the tui and the pīwakawaka (fantail) as ambassadors because they are part of our national identity and represent the threat of destruction of habitats by wildfire throughout New Zealand.

Fire and Emergency’s summer wildfire prevention campaign will appear in newspapers, on social media, on the back of trucks, at DOC Visitor Centres, campgrounds, service stations, on online and on Airport billboards. The campaign will also be supported by radio advertising, and partnerships with MetService with TVNZ.

Please find below copies of the campaign posters, radio recordings and social posts.

Social [jpg files]

Proposed copy: Last summer, wildfires destroyed over 10,000 hectares of native bird habitat. Before you light a fire, check the local fire danger level at www.checkitsalright.nz.

Facebook 1080x1080 Piwakawaka

Facebook 1080x1080 Kiwi

Facebook 1080x1080 Tūi

Press release 2019/20

Kiwi, Tūi and Piwakawaka chosen as ambassadors for wildfire precention campaign

Press release 2020/21

TBA