The challenge
The risk and impact of wildfire is increasing in Aotearoa New Zealand due to climate change, but also how and where we are living.. The frequency of wildfires and number of significant wildfires are on the rise in Aotearoa New Zealand – with many happening in the shoulder months rather than the typical higher risk summer period.
Large wildfires like the 2017 Port Hills, 2019 Tasman, 2020 Lake Ōhau, 2021/2022 Waiharara fires are occurring every 1-2 years, resulting in significant impact and losses. In addition, many of these significant wildfires are happening in the shoulder months rather than the typical summer period.
Approx. 3% of wildfires |
97% of wildfires are |
The approach
Our Wildfire Readiness and Prevention campaign features:
Wildfire Prevention
We will prompt people who are performing heat or spark generating activities to check the local fire danger at checkitsalright.nz. The ‘Can I light a fire?’ tool will be expanded to also include activities that generate heat and/or sparks.
We will deliver real-time and localised fire danger level and fire season information across MetService’s desktop and app platforms. In addition, all MetService app users are now able to opt in to receive real-time Extreme Fire Danger and Severe Weather Warning notifications.
Correct extinguishing
With flareups from inadequately extinguished burn piles making up approximately 40% of the total number of wildfires, we will educate our rural and semi-rural audiences on the importance of appropriately extinguishing the burn pile before leaving, and checking again the next day to ensure the pile is fully extinguished.
Wildfire readiness
We will encourage rural, semi-rural, urban interface and lifestyle property owners to prepare their properties for the coming wildfire season before the wildfire risk increases.
Social media
Wildfire Readiness images and messages
- Is your property prepared for the fire season?
- If you’re not ready, the risk is always extreme
- Keep your grass short, clean dead leaves and debris from gutters and decks
- Keep your driveway clear of trees and hedges for fire trucks
- Make sure your RAPID property number is easy for emergency services to find
- Find out how to prepare at checkitsalright.nz(external link)
Wildfire Prevention images and messages
- Before you light, always check the local Fire Danger at checkitsalright.nz(external link).
- If the local fire Danger is High, Very High or Extreme, don't light.
- If the Fire Season is Restricted, you will need a permit for most fire types.
- If the Fire Season is Prohibited, there is a total fire ban in place.
- Also remember to check the local council rules, there are often total fire bans on beach areas.
Posters
Costs
The budget for the ‘Wildfire Readiness and Prevention’ campaign, live from October 2024 to May 2025, is approximately $536k. This includes both the production and media costs. As some of our channels are dynamic and will only deliver ads in specific locations when the fire danger is high, very high and extreme, the actual spend of the campaign will not be known until campaign end.