Our 'Proud Employer' mark

We're committed to recognising the support of our self employed volunteers' and our volunteers' employers.

Most New Zealand communities don’t realise that nearly 12,000 people volunteer for Fire and Emergency, let alone the impact this reliance has on local businesses. We want to change that.

We’ve started a ‘new tradition’ with a mark and an annual nationwide advertising campaign that will help New Zealanders recognise businesses and organisations’ that employ Fire and Emergency volunteers as part of our support crew.

This mark and annual campaign represent the collaboration between our volunteers, their employers, and Fire and Emergency, and the vital contribution businesses make to allow for emergency response during work hours.

The mark is a stylised flame in the shape of a matau or fishhook which represents a responsibility to protect and serve New Zealand communities, land and property. The entwined lines represent the collaboration between volunteers, their employers, and Fire and Emergency.

Your display of our mark

If you’ve registered for our employer recognition programme, you’ll receive from your volunteer or brigade, a welcome booklet containing two stickers for placement on your business or vehicle window.

We also recommend you email employers@fireandemergency.nz for digital versions of our mark to place on your business card, email signature, website, social media pages, stationery, or wherever you like.

By displaying this mark, you’ll show New Zealand communities the vital role you play in keeping our communities safe.

Brand guidelines

We encourage when displaying our mark to download a copy of our brand guidelines.

Join our support crew


Our Proud Employer mark


Our campaign & profiles