Many people in Aotearoa don’t realise that nearly 12,000 people volunteer for Fire and Emergency, let alone the impact this reliance has on local businesses. We want to change that.

Our Proud Employer mark and annual nationwide advertising campaign helps New Zealanders recognise businesses and organisations’ that employ Fire and Emergency volunteers as part of our support crew.

The mark and annual campaign represent the collaboration between our volunteers, their employers, and Fire and Emergency, and the vital contribution businesses make to allow for emergency response during work hours.

The mark is a stylised flame in the shape of a matau or fishhook which represents a responsibility to protect and serve New Zealand communities, land and property. The entwined lines represent the collaboration between volunteers, their employers, and Fire and Emergency.

If you’ve registered for our employer recognition programme, you’ll receive  a welcome booklet containing two stickers for placement on your business or vehicle window.

You can download digital versions of our mark to place on your business card, email signature, website, social media pages, stationery, or wherever you like.

By displaying this mark, you’ll show New Zealand communities the vital role you play in keeping our communities safe.

Digital versions for download

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To let customers know when you or your employees have to attend a call, we have signage available to order. 

To request a 'Back soon' or 'Reduced staff' sign for your workplace, email employer.recognition@fireandemergency.nz and include your postal address.

Bi-lingual sign examples