Outdoor Fire Safety with Cully

Fire and Emergency New Zealand

Outdoor Fire Safety with Cully

The risk of wildfire is increasing in New Zealand due to climate change. This wildfire season, our campaign focuses on making sure those at risk are preparing their properties for wildfire and getting everyone to check the local fire danger before they light.

Cully warns kiwis not to drop the ball this summer

Legendary former All Black, Christian Cullen, was nicknamed the Paekakariki Express and is considered to be one of the most potent running fullbacks rugby has ever seen.

Cully was the star of our camping safety video last year and is once again fronting Fire and Emergency's Outdoor Fire Safety video series.

The four new videos will educate the public on checking and acting based on the local fire danger level and how to safely light specific recreational outdoors fires, namely Backcountry Campfire, Backcountry Cooker, Beach Bonfire and Backyard BBQ safety.

We will promote the videos via paid media on YouTube, Facebook and Instagram through Dec - Jan. The first videos to be promoted are the Backcountry Cooker and Backcountry Campfire videos, in partnership with Department of Conservation.

Camping Fire Safety with Cully
Backcountry Cooking Safety with Cully
Backcountry Campfire Safety with Cully
Backyard BBQ Safety with Cully
Beach Bonfire Safety with Cully
Backcountry Cooking Safety with Cully 15s
Backyard BBQ Safety with Cully 15s

The next part of the series is 'Cultural Cooking Safety' with Glen Osborne, former Māori All Black and Whanganui community constable.

Social media

Backcountry Gas Cookers and Campfires

Key messages -

  • Legendary former All Black Christian Cullen runs through the do's and don'ts for safe use of gas cookers and campfires in the backcountry.
  • Before you light any kind of fire outdoors, always check the local fire danger at checkitsalright.nz.
  • If you're not going to have network connection where you are heading, check the fire danger forecast before you head out. You can see up to 5 days in advance.
  • Watch the full series: https://www.youtube.com/playlist?list=PLUiaMtB53eWOcBAuAvhDgLJWL5qLQEm33

Social image ‘Summer Fire Safety with Cully Social 2021-12-16-3 Square Woods’

Instagram story image ‘Summer Fire Safety with Cully Social 2021-12-16-9 Story Woods’

Backyard BBQ

Key messages:

Social image ‘Summer Fire Safety with Cully Social 2021-12-16-2 Square BBQ’

Instagram story image ‘Summer Fire Safety with Cully Social 2021-12-16-8 Story BBQ’

Beach Bonfire

Key messages:

  • Legendary former All Black Christian Cullen shares our safety tips for beach bonfires.
  • Before you light, always check the local Fire Danger at checkitsalright.nz.
  • If the local fire Danger is High, Very High or Extreme, don't light.
  • If the Fire Season is Restricted, you will need a permit to have a beach bonfire.
  • If the Fire Season is Prohibited, there is a total fire ban in place.
  • Also remember to check the local council rules, there are often total fire bans on beach areas.
  • Watch the full series: https://www.youtube.com/playlist?list=PLUiaMtB53eWOcBAuAvhDgLJWL5qLQEm33

Social image ‘Summer Fire Safety with Cully Social 2021-12-16-1 Square Bonfire’

Instagram story image ‘Summer Fire Safety with Cully Social 2021-12-16-7 Story Bonfire’